The California Consumer Privacy Act (“CCPA”) gives California residents the right to opt-out of the “sale” of their personal information. The CCPA broadly defines “sale” of personal information in a way that may include allowing third parties to receive certain information that enables the delivery of interest-based advertising on other online services.
Advertising Opt-Out Tools
The Digital Advertising Alliance (“DAA”) provides the following tools to enable you to opt out of sharing your information with participating third parties for interest-based advertising:
- Advertising Alliance (US)
- Advertising Alliance (Canada)
- Advertising Alliance (EU)
- Advertising Initiative
The DAA also offers a centralized opt out of the sale of personal information by any or all DAA participating companies that are collecting your personal information across multiple digital properties. Learn more about the DAA CCPA Opt Out Tool at https://www.privacyrights.info/.
Additional Choices on Your Browser or Device
On many mobile devices, you can control interest-based advertising through your device’s settings, such the Tracking controls for iOS devices or “Opt out of Ads Personalization” for Android devices. Your browser may also offer options to control certain tracking.
The opt-outs described above are device and browser based. You will need to opt out on each device and each browser where you want the choice to apply.
Opt-outs may be stored via cookies. If you clear cookies or if your browser blocks cookies, your opt-out cookie may no longer be available, and your choices may not be honored.
We do not maintain or control these opt-out mechanisms and are not responsible for their operation. Your information may still be used for non-interest based advertising purposes, such as attribution and analytics.